Use Cases

Async Video Use Cases

Just the Tip of the Async Video Iceberg

In today's remote, distributed working world, more and more professionals are turning to asynchronous video communication for greater flexibility and to make their professional communication more effective.

Many use cases exist for async video, from avoiding real-time meetings to employee onboarding videos. Let's take a look at some of the most common ones.

What is Asynchronous Video Communication?

Asynchronous video communication is a method of communicating with someone using recorded video. Each person records and sends video content or messages separately instead of communicating in real-time through a live video feed.

This type of communication is often preferred for business or educational purposes because it allows people to communicate more effectively by giving them time to think about their responses. Asynchronous communication can also be helpful when there are time differences between the people communicating, as it eliminates the need to schedule a time for a live conversation.

Some Key Benefits

  • You can have a “turn-based” conversation without interruption
  • Async video chats avoid scheduling conflicts
  • You can take more time to think about what you want to say
  • The conversation is recorded and saved so that you can always refer back to it if needed

Use Cases Of Asynchronous Video

Avoiding Real-Time Meetings

If you've ever been in a meeting that could have easily been an email, you know how frustrating it can be. With async video, you can avoid these types of meetings by having an async video conversation instead. Everyone can still give their input, but you avoid scheduling conflicts and a lack of time for everyone to share their thoughts.

Project Updates

If you're working on a project with a team, async video can be a great way to give updates. This way, everyone can see your progress and ask any questions they may have without interrupting their work or yours.

Outreach (Sales)

Async video can be an excellent tool for sales outreach. You can record a personalized video message and send it to potential customers without scheduling a time for a live call. Taking this approach, you can reach more people in a shorter time and increase your chances of making a sale.

Outreach (Recruiting)

Async video is also an excellent tool for recruiting. You can record a video to introduce yourself and your company to potential candidates and send it to them instead of scheduling a live call. You can reach more people in a shorter time and increase your chances of finding the right candidate for the job.

Customer Support Videos

Customer support videos are a great way to provide helpful information to your customers - no long text explanation or live call needed. Customers can share a video that clearly demonstrates the problem they have, and your support team can record a video explaining how to fix the problem and then send it to your customer so they can watch it at their convenience.

Company-Wide Updates

Async video is a great way to keep your entire company up-to-date on what's going on. You can record a video message and send it to all of your employees instead of scheduling a live meeting. With async video, no one misses the message if they aren’t available at a specific time, people can revisit the video whenever necessary, and general productivity is not impacted by a long all-hands meeting.

Employee Onboarding Videos

If you're onboarding a new employee, async video can be a great way to introduce them to your company. You can record a video message and send it to the new employee so they can watch it at their convenience. You can also introduce them to your company through an introduction video that they create.

Training videos, company best practices, and other compliance requirements can also be handled in a similar way. Create a whole library of evergreen recorded video content that employees can refer back to whenever necessary.

Endless Possibilities

There are many benefits to using asynchronous video communication for personal and professional use cases. Asynchronous video communication is convenient, efficient, and can improve relationships by providing a more personal connection, without the demands of real-time communication.

It is clear that the trend of using asynchronous video communication is only going to continue to grow in popularity, so it is essential to understand how this technology can be used to benefit your individual or business needs.

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